1. You understand and are confident in your target audience

2. You have the time to allocate to the needs of your press team

3. You have an allocated budget for monthly retainers and for marketing. 

4. You have a solid brand 

5. You are ready to grow and increase your social recognition 

Lastly, you have a story to express to the media about a product, service, or event. You have fresh expertise that would be essential to be shared with media to reach hundreds and thousands of people.

1. Understand Your Goal & Objectives -- What is your overall goal before launching this campaign? Do you want to increase your online presence or do you want to be highlighted in featured in media and stand out in your community through that spotlight?

2. Identify your Internal & External Roles in your business - Who is doing what job, what is their role, what are their deliverables, and who should be communicating with who? What is the external or “outsourced” team and what is their role and responsibilities for this campaign?

3. Understand your Target Audience and your Target Media Outlets -- Identity before the start of the campaign who desire to be in front of. You know their likes and dislikes. You need to talk their language and cater to an audience that will repeatedly come back to your brand. Know where your audience attend events, shop and look for content. You also want to make sure you have an understand of ideal media outlets you’re desire to be positioned in for press coverage. 

Allocate a Budget-  Yes, PR does offer third party placement for no charge, however you want to allocate your funds for a PR team as well as initiatives they put in place to promote the product, service or event. It will help you in the long run to know your budget upfront before the start of the campaign.

Press is never a guaranteed thing but it is a persuasive communication to land in target publications.  Allow us to break down the tiers of press

1. Tier 1 Media - We like to call this your Buzz wishlist. You want to shoot high and we mean high as in being featured in globally known outlets, Entrepreneur, Fortune, INC, HuffingtonPost, Forbes, Business Insider, Black Enterprise, Essence, Thrive Global, and more.

2. Tier 2 media outlets are digital outlets with readerships of over 1 million readers and high insights reach. Examples include XONECOLE, Madamenoire, The Grio, The Root, and trade publications for industry thought leaders.

3. Tier 3 media This tier targets local and regional outlets and platforms in priority markets. typically includes top local or regional platforms in priority markets. 

4. Tier 4 media This tier focuses on what is typically local/regional platforms in non-priority markets. This tier of outlets are respected in their market and have less than 1 million readerships.

Simply put we can break these up for you in just these short words. 

Public Relations -  Public Relations is what we call third party validation that has been intrigue to freely interview, feature and offer an opportunity for exposure for your business products, services or event. Public Relations is for the businesses that desire to have a digital foot print in press outlets, and are looking for strategy to be in position for greater opportunities. 

Marketing -  Marketing 

Branding -  Branding comes in many forms, an aesthetic look and a impact of emotion that people feel and see when they approach your business. 

Advertisement - You’re paying a source to feature your business products or services in a certain location. You have more control over your advertisements messaging. Advertisements may be disposable after paid time has been expired.

We advise clients to give their campaigns 6 months - 12 months.  We do understand that some campaigns are shorter notice and we ask that we are given a 6 weeks notice before the launch date. 

Let’s first ask, are you the brand or do you have a business you want to brand. A brand is an impact or impression that motivates consumers to have seen heard or experience you or your company through products or services. If you are ready to attract new customers, maintain a safe and engaging environment for your brand and you’re ready to upgrade your language, then you’re ready for our Branding Division. The best part of this service, it provides the roadmap and blueprint for your brand you’ve been looking for.

The first thing you do is come to the conclusion that you have an online presence and you understand their is a skill behind communicating to your online customers, potential customers and future partnerships. Face it, we’re in a time of hosting a digital foot print and the only way to connect with consumers is having an online presence. Our social media services consist of content management, creation of accounts, graphic design, engagement, social media auditing, posting, planning and management.

B the Buzz PR serviced a numerous amount of services with PR services being the flagship service of the company. The difference between the two is the extension of team, the extension and services and the extension of reach to better suit businesses and corporations. B the Buzz Agency is built to bridge the gap and connect the dots to expand and grow businesses and conglomerates.